Build a reputation & Gain Authority with Podcasts
Have something to say or share? Become an authority by being a featured guest on podcasts.
Get Interviews. Build your Audience.
When a podcast host introduces you to a show, you’re instantly elevated to the listeners. Unlike traditional and disruptive marketing, podcast listeners voluntarily listen to you for 20-60 minutes per interview. The time spent listening to you have an organic conversation with the host allows massive trust to be built between you and the audience.
Outline of Services
- Access to Niche & Target Audience
- Guaranteed to be featured on 2-3 podcasts before a target audience.
- We will support you in crafting your unique story.
Podcasting in Growing
Podcasting is booming. Gone are the days of getting a blank stare anytime you ask your friend, “What podcasts do YOU listen to?”
Podcasting has experienced significant growth since its creation in 2001.
The industry grew alongside the advent of smartphones, smart speakers (Amazon Alexa, Google Home, etc.), mobile devices, and in-dash entertainment systems.
- Most Americans aged 12-54 (53%) have listened to a podcast in the last month, and roughly 79% are familiar with the medium.
- 75% of the U.S. population over 12 have listened to online audio in the last month.
- 38% of those ages 12+ in the U.S. are monthly podcast listeners.
- 43% of listeners ages 35
- 54 are monthly podcast listeners (the most popular age group for podcast consumption).
Podcasting has reached the highest numbers ever, with 90 million Americans being weekly podcast listeners. - 91% of Americans own a smartphone.
- 36% of Americans 12+ own a smart speaker.
- Of those who own a smart speaker, 43% have one device, 20% have two, and 38% have three or more.
Creating a Podcast Builds Trust and Affirms Authority
Podcasting has the potential to create authority while building your brand. With numerous topics out there, everything is up for grabs, and those who podcast about their business, fields of interest, and niches inherently become ambassadors of their brand and industry.
Potential clients want to feel trust before buying your product or service. Nothing creates a sense of intimacy with strangers than listening to someone’s voice – it’s a natural form of communication.
Podcasts also have an advantage over written content by creating bonds with your audience; the mere act of listening creates connection and trust, converting listeners into customers. Unless you’re of the monotone persuasion, people will feel a sense of kinship with you and what you offer.
But who should create and host the podcast for your organization? Starting a podcast means dedicating a significant amount of time to generating the content, hosting guests, and being the brand ambassador for your organization. Therefore, finding someone who enjoys speaking, knows the topics, and is excited about what they do is crucial. I never get bored listening to someone passionate about what they’re saying, and it brings the listeners a sense of excitement and curiosity. If you’re concerned about letting a single employee become the “voice” of your organization, consider having multiple hosts – doing so also splits the work of podcasting among several people.
I believe many podcast hosts are my friends, even if it’s a one-sided relationship. Listening to my favorite podcasts weekly only perpetuates this idea of familiarity– the amount of trust I place in these people is unnatural. I’m not just taking my dog for a walk anymore; I’m walking with my “friends”!
If you’re worried about content ideation, there are many ways to discover new topics in your niche. Build episodes around common questions from current clients or customers, ask your listeners what they want to learn about, join online forums to discover new topics of interest, and check out your competition. Then, pay attention to what your audience responds to and create more content in a similar vein.
Podcast Listeners Link Naturally
Podcasting also boosts links to your site naturally, as long as the product is engaging and something people want to listen to. When informative, interesting, fun content is created, people want to share it with everyone they know – this is the foundation of the whole “content is king” philosophy.
With 60% of podcast listeners engaging with social media, it’s unsurprising that many podcasts have active and involved followers boosting a business’s reach and authority. Building a successful podcast means creating content for an audience significantly more likely to engage online than the average content consumer.