Reach A Larger Audience.
Distribute the Right Message to the Right Audience at the Right Time through the Right Medium
Establish Relationships with the Media
Your press release needs to provide the who, what, where, when and – most importantly – why your news matters
Outline of Services
- 50-100 links with your story shared on it, and its entirely written for you
- Guaranteed placement on Yahoo Finance, Trending #1 on Google News, plus placement on some affiliate sites like CBS, NBC, and Fox
- All within 30 Days or less when you publish
Here are five reasons the press release is very much alive and beneficial to any marketing strategy.
- They help you establish relationships with the media. A press release can be an excellent way to start a dialogue with a reporter. Journalists are inundated with dozens – sometimes hundreds – of irrelevant pitches and press releases each week. If you’re reaching out to a reporter with a well-written press release relevant to their industry or beat, they will take notice and appreciate it. Even if they can’t cover the topic or product your press release relates to this time, they are more likely to work with you in the future because you’ve established that credibility.
(While we’re on the subject, let’s discuss the difference between a pitch and a press release: Think of a pitch as a teaser to pique a journalist’s interest. Provide just enough information about what’s going on with your brand to grab their attention. Pitches work well for product updates or to introduce an employee as a media expert to be used for quotes. Keep it short, preferably in a bulleted list, and send it via email.
On the other hand, a press release is a factual account of something newsworthy. Your press release must provide the who, what, where, when, and – most importantly – why your news matters. Again, writing a precise, concise press release goes a long way and will help you establish a trusted relationship with journalists.) - They establish credibility and help you control the narrative. The media and consumers view press releases as a trusted source of data and information. The 2021 Edelman Trust Barometer Special Report shows that most consumers say brand trust is essential to buying.
Consistently distributing accurate press releases allows you to build credibility with journalists and existing and potential customers over time. It is beneficial for start-ups and growing small businesses to get a positive word out about themselves.
Press releases also enable you to drive the narrative around your brand. In addition to publicizing important company information, the press release can mitigate an internal crisis or negative external press. You can clarify internal conflict by providing credible facts without spin to reestablish a positive brand image and public perception. - They help build SEO traffic. A well-written press release utilizing SEO best practices for search algorithms allows search engines to find, match, index, and rank your press release. Having a high-ranking press release on Google (where it’s estimated that around 89,000 searches are conducted every second) and other search engines provides enhanced exposure to current and future customers. So be thoughtful about how you create your press release. Search algorithms are looking for well-written content that naturally incorporates keywords and links.
Repurposing your press release to create additional content will also help your brand rank higher in search (after all, content is king, so the more relevant, timely content you have, the better). Most press releases can quickly and easily (and cost-efficiently) be repurposed for your blog, website, and social media. For example, turning a press release into a blog article takes much less time than researching and writing an entirely new piece – after all, you already have all the facts and data in front of you. You’re providing the same information, but communicating it differently makes it more accessible to new audiences. - They can increase customer engagement. Thanks to online news distributors and the rise in social media, you can get your press release in front of a wider audience than ever. Distributing a well-crafted press release provides the opportunity to rank high in search, catch the attention of current and potential customers, and lead to direct engagement and to share on social channels. As a result, you can reach an untapped audience that you may never have considered before.
While at it, make sure to include multimedia such as photos, videos, or infographics with your press release when and wherever possible. Press releases with multimedia have higher engagement rates, and customers and the media are more likely to share multimedia via social platforms than text-only releases.